MEDIA PERSPECTIVES: The Strategic Perceptions.

                                        MEDIA PERSPECTIVES: The Strategic Perceptions.



Dear Reader, I trust this edition of my blog finds you well and in good health, with that said let me jump straight to the point of discussion.Over the past few weeks I have critically the way media operates and honestly this is the first time I have undertaken to analyse the media from a much more ariel perspective.This then brews an idea in me to pose the question: are we conscious of what we consume from the media? do we govern our lives according to the standards of the media? some of these thought provoking require considerate explanations one way or the other.

Furthermore, having observed the media whether be it print, television, radio, as well as digital media which includes your News24 which has become a sensation even though it took a stance earlier this month to remove the comments section from their news website.Digital media in it's process has enabled there to be the birth of the Digital Leader like myself, I however, understand in that regard that society might have certain perceptions about the media, perhaps some individuals believe the media should be ''Public Relations Officers" and speak well of the country even though there are images which contradict each other, others feel the media can be somewhat biased at times, some also believe the power should ultimately rest with the receiver of the message  thus , allowing everyone to have a fair share of the action regardless of their viewpoint.

In saying this, I remember the grueling photographs I saw from Times Live which were taken by photographer James Oatway, when a man by the name of Emmanuel Sithole was brutally attacked during the xenophobic attacks which took place in April against my fellow African counterparts therefore, I believe such images needed to be exposed to us in order to illustrate the harsh realities of South Africa thus, the publication was correct in doing so.

Therefore, as The Strategic Media Observer I see the media being scrutinized for simply delivering messages which are thought provoking and strike quite a great debate amongst the public as well as Media Practitioners who represent various media agencies.

Even with the recent Fifa Gate scandal since at the beginning there was  an evasive correspondence from the footballing governing body but suddenly through media it has emerged that Fifa General Secretary Jerome Valke is the main culprit in the allegations after it was revealing he sold World Cup tickets at inflated prices and even before the allegations were confirmed via his suspension he himself got angry when asked about his involvement in the whole scandal.

As I conclude this edition of my blog post, remember that it is only the beginning of this particular series and as The Strategic Media Observer I have taken it upon myself to have a continuation of this discussion with you the reader and again inforgraphics will most certainly be available the next time you visit this site  however here are 7 tips on how The Strategic Media Observer conducts his media monitoring:

1. I regurlary make sure I visit a minimum of 5 media platforms daily whether be it print or online.
2. I pay close attention to what people on the ground are talking about for example the recent spate of gang violence which has crippled the community of Etwatwa in the East Rand.
3.I lookout for leading Journalists such as Billy Cooper from media 24.
4.I establish what type of content can be able to drive business.
5.I analyse the future of Native Advertising
6.I regularly engage with Social Media Influencers such as Rich Simmonds on Twitter.
7. Lastly, I stay true to my brand ideology hence I only engage in matters which will ultimately place the ''The Strategic Media Observer" brand in high esteem online and in real life.

That's it from me until next time

Stay being an authentic brand.